What San Francisco’s AI billboards say about the state of the industry
17 Apr 2026
News
Here in San Francisco, we live in a bubble, and we know it. While much of the rest of the country sees the city through the lens of Fox News cameramen searching out homeless encampments, we actually live in a very beautiful, very wealthy, and, currently, very AI-obsessed place. Traditionally, the billboards along 101 through Silicon Valley have offered a glimpse into the collective mind of the tech industry. These days, a big chunk of that industry, including most of the major AI labs, is based here in San Francisco, and the billboards have followed.
The San Francisco Chronicle recently did the legwork to catalog literally all of the billboards in the city and found that fully half now advertise AI apps, platforms, and infrastructure. The words and imagery they use reveal something about how the AI industry sees itself and the world around it.
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